Knorr Soup Essay

Can soups be a healthy snack in Bangladesh Can soups be a healthy snack in Bangladesh? With the winter season coming up Brand Managers at Unilever want to further strengthen Knorr in Bangladesh. But the most important question that remains for them is how they make top end unhealthy evening snackers consume soup instead of the shingara, samosas and burgers of the world. It has been 9 months since Unilever launched Knorr Soups and entered into the savory category. Given the size of the soup industry in Bangladesh, Unilever has placed a lot of emphasis on Chicken Mushroom and Chicken Ginger and the vegetarian variant Tomato. Each pack contains enough soup to serve two people. Knorr was launched with the most important proposition – the establishing the Knorr brand in the minds of consumers and pave a way for the entry of other product extensions in the future. Soup was launched at a time when a market, although small, was growing consumers at a were rapid pace, where the experience of real ingredients in its soups. Knorr soups contain real bits of chicken and vegetables that could be both visibly seen as well as tasted during experiencing goodness of soup at their homes and including it as a part of a more regular diet. Knorr also believes in doing business sustainably, by reducing impact on the environment and focuses on providing exciting products which are environmentally friendly. running of the business, also head their respective functions. The Company has management strength of 200+ across different levels and another 600+ are employed (NMS). as non-management operations staff in Unilever Bangladesh provide employment to over 10,000 people directly and through its dedicated suppliers, distributors and service providers. Moving ahead Bangladesh is considered one of the next Knorr – The brand Knorr brand was founded in 1838 by Carl Heinrich Theodor Knorr and has its roots in Heilbronn, Germany. Knorr along with other brands was acquired by Unilever in the year 2000, when the company acquired Best Foods. With annual sales 11 countries that hold immense potential by Unilever standards, clocking consistent GDP growth of 5-6% over the past 5 years and with a huge population base of 160 million, it makes it an attractive market for FMCG players like Unilever. Unilever has a strong growth vision going ahead, and diversifying into new product categories as a part of its growth strategy. Internationally, the In developing & emerging markets like Bangladesh, foods are seen to be the way forward to deliver growth and tap into a highly potential market food category plays a very important role in the Unilever business portfolio. In many countries, Foods provide a higher contribution to business comparison to HPC. In developing & emerging markets like Bangladesh, foods are seen to be the way forward to deliver growth and tap into a highly potential market. Knorr is one of the brands that Unilever Bangladesh wants to use to strengthen its footprint in the foods industry in Bangladesh. Unilever Bangladesh outlets that sold Maggi soup. Going forward the sales team plan to continue providing Knorr soup to match those outlets where Maggi soup is currently available, but care has to be taken since with food items, the expiry sensitivity is always an issue when placing in shops. believes that as the food category grows it will deliver the growth required to achieve the organization’s ambition. The success of Knorr Soup in Bangladesh, therefore, is directly linked to the success of the category and the brand. The challenge with consumers Soup in Bangladesh has always been seen as a healthy meal for kids, elderly people and something nutritious for people who are ill.